THE SUPPLEMENT PROTOCOL FOR ECTOMORPHS
Thanks Shane for all the help and advice. La rapide augmentation de la capacité des processeurs loi de Moore et la rapide augmentation de la capacité des artères de transmission avec la généralisation des fibres optiques ont entraîné une chute des coûts unitaires des services de communications et surtout une généralisation progressive des systèmes d' accès à Internet à haut débit. Our goal is literally the opposite of the average person. Most of us, once we start training and eating well, can pack on muscle at alarming rates. As the company expanded both inside and outside the United States, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. Props to you for speaking the truth. Hey man, I started taking 2 2.
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Exactly how much extra muscle will you build? And the post-workout carb shake that allowed guys to gain 6 pounds of muscle in 8 weeks? More insulin sensitivity in your muscle cells means that more of the calories you eat are used to build muscle instead of being stored as fat.
Most of us ectomorphs naturally have good insulin sensitivity, but the research shows that it will just further enhance our natural advantage. Click here to check out the creatine brand we recommend. The best type of creatine monohydrate is actually fairly reasonably priced.
Take 5 grams every day. With 5 grams per day, it will take around a month for your creatine levels to rise to max levels. To cut that loading period down to a week, you could take four 5-gram doses each day during the first week. So we recommend taking 5 grams every day instead. If you use our links to buy the supplements, thank you!
The supplements will work just as well wherever you find them. Here they are all in a row:. The purpose of a pre-workout supplement is to give you the energy you need to get to the gym and finish your workout.
There are a lot of pre-workout supplements on the market. Red is higher in caffeine, black is lower in caffeine. Hoping to join in 3 weeks. But thought I would suggest you give affiliate links to more than just bodybuilding. Have you used Amazon in the past for this? Hard to tell sometimes, but they should have an expiration date. I even tried their own casein protein — cookies and cream flavor.
No complaints overall, and price is generally cheaper than name brand. Another thing I like to do is go on slickdeals. Often people will post up good sales on whey protein amongst a million other things. That was a good deal. Ah Marcel, our most active Australian, has been recommending bulknutrients. I would recommend doing it in this order: Could also get a PT to help you with it though, if you like!
Leisurely explore the more advanced techniques, strategies and supplements. Then nutrition will supercharge that. And then you can take it to the next level with the more advanced stuff … if you want. No need to go more advanced unless you want to. Your suggestion was a good one. Nearly identical prices on each. Perhaps more importantly … Amazon has a better selection. Our program is geared at making an impressive visual and strength transformation first and foremost.
His day job is training athletes. All of our workouts and nutrition advice should increase your performance—explosive performance. I personally found my stamina and energy levels went way up after strength training, and strength training is well known to be great for cardiovascular health.
If cardio work makes you feel better keep at it! We let our guys to cardio on their off-days if they enjoy it. Shane is right about the increase in explosive performance. Also, how many times do you actually work out on a weekly basis? We train 3 times per week for a few reasons. Some guys add in cardio, sports and recreation in between, and if they enjoy it, we highly encourage it. I have a new workout bench at home I can do plenty of different full body exercises with it , so I was also hoping that that would also be enough… anyway, writing a rather large email again!
Will starting out with push-ups, pull-ups, and sit-ups help a bit at the beginning of this program, or do I strictly need to start at a gym? If that is all you can do at the moment then yes! Anything is better than nothing. I would switch the situps to front and side planks as they tend to give you a bit more bang for your buck!
It would also be helpful to throw in some bodyweight squats! Fats can get confusing. Olive oil is an incredible source of monounsaturated fat omega 9 , and you should definitely eat plenty. Saturated should make up the second third. And then you get into the polyunsaturated fats:.
We already get too many omega 6s from nuts, bread, cereals, poultry and vegetable oils. But ALA is also needed for other fat conversions, so I probably try out 2 spoons of fishoil and add another of flax to get them all. Our bodies are pretty good at taking care of themselves if you give them the rough ingredients they need.
Do you guys not use say a post workout and pre workout drink and just have the one mentioned in the article during working out instead? Also have you guys come across Udos Choice Oil Blend for your fats and if so do you think this could replace what you have specified in this article?
If you had to pick one or the other go for the NutraSea. Hey Guys, i have a few questions before i sign up. It seems as if this has been what i have been looking for.
Im 20 years old now and have only been working out seriously for about months. You can see the difference in mostly my arms. I use a pullup bar, dumbells, and my own body weight for my worksouts pushups, dips, etc and i primarily refer to this workout.
Maybe take a single dose instead of a double or triple. Hehe and make sure to also do a leg workout! Nothing will make you grow more than also hitting your legs, especially with squats and deadlifts. Your entire posterior chain will be much more powerful back, butt, legs , as well as your arms, shoulders, and grip strength.
After long long time researching myself I think your program fits the gap, great work. Do you know if vegan protein soy, rice, wheat supplements are as effective as the the animals proteins — like whey — are? Thank you very much for some help, and again: There a million and one easy options for vegetarians. Vegans are a trickier beast, and we currently only have one vegan member. Soy protein comes from monocultures and is heavily processed, so stay away from that one.
Lots of problems associated with it. Fermented soy, like soy sauce, is okay. He has it enriched with BCAAs, too, which makes it fantastic for strength training and building muscle mass. You may want to supplement with vitamin b12 and flax as well, as vegan diets are low in those nutrients. Hey, thanks for the fast and detailed information, helped a lot, especially the info about the rice and the negative issues about soy. Maybe also throw in some coconut oil just so you get at least some amount of saturated fat, which the body needs to make cholesterol, which in turn the body needs to make testosterone.
And maybe some linseed oil as well to get your omega Sure there are problems with meat production environmental, ethical , but cutting it altogether seems a bit extreme.
Better to reduce consumption and eat organic if circumstances e. Most of us agree that processed foods are not too good, but isolated protein and supplements the only way to get adequate protein as a veggie are exactly that. Now I eat a small portion of meat once or twice a week, some fish on top of that, and lots of organic eggs, and feel a lot better now that I do. Want to add a question: Or is it some monthly fee or something?
Ooo but did you contrast it against the same number of calories coming from similar whole foods? I was interested to know your measurements for this monster shake. I see you have 90g protein, g dextrose, and 15g creatine, but do you take this with water?
If so, how many ounces? I fill up my water bottle with as much water as I can, which is around oz. It can be pretty sludgy, yeah, but it does dissolve! You can always, of course, use more water. Serious Mass tastes much better though! Stick to whole food or smoothies instead. Hope that helps, and good luck!
Hi Shane, great work as always. Can I use cornstarch as my source of maltodextrin? Is 3 scoops of cornstarch enough for a mid sized pound ectomorph?
Flour, while theoretically fine to eat raw, is expected to be cooked. As a result the packaging rules are less stringent, and if you eat it raw you risk consuming bacteria inadvertently. In a pinch just use whey protein and eat some fruit. I find a couple pre-workout bananas work well.
Great point, glad I asked you first, whew. Thank you so much man. I really appreciate the advice. I figure I should give you some more details, since this stuff can get really confusing. The number one ingredient in Serious Mass is maltodextrin, which is their equivalent of dextrose. Since people are scared of sugar on nutrition labels this is a plus for them. Our body will use it in exactly the same way.
No advantage or disadvantage here, just a different way of accomplishing the same thing. Next up on the ingredient list is a blend of protein. The reason why I prefer our homemade blend here is that we use a whey protein isolate. The purity is much higher. Not quite as good. All that is relatively minor though. Wow , thank you Shane! This site is awsome. I will refer this site to all my gym buddies so they can learn also the truth about training and supplements.
Hey bro shane, i got this 12lbs serious mass and 5lbs Gold standard whey as a birthday gift from my uncle, can i use whey along this serious mass? Just want to ask how to use these 2 type of supplements, how and when to take it?
Serious Mass makes a good intra-workout drink, so you could drink it during or right after training. The protein content is a little low, so you could drop the dose of serious mass a bit and add in some whey. You can also take the whey along with meals where the protein content is low. Might result in some fat gains too. There are a lot of complex issues as to why, but as a basic rule you want lots of vitamin-rich foods that digest at a steady pace. Serious Mass is like having a slice of cake with a whey shake on the side.
Hey Shane what you think about casein protein before going to sleep? Is for us ectomorphs important or it dont worth that money and is better to eat some cottage cheese instead for example? Actually I bet casein protein is cheaper than cottage cheese. Protein powders are actually usually a pretty good price compared with whole food. Greek yogurt is great, too, and also packed full of casein. It has tons of probiotics in it, which are great for ectomorphs trying to digest more food than their bodies are used to.
Start mixing in berries and stuff, to make it taste better, and it gets even more expensive. Eggs are another good source of pre-bed protein. The sugars in milk digest extremely slowly, too, making them a great source of pre-bed carbs. You can eat anything before bed though. Currently I have 60g of dextrose and 35g of isolated protein straight m workout. That pre-workout meal sounds pretty great, so if your diet consists mostly of vitamin-rich whole foods like that you should be pretty good.
I eat well … but when trying to quickly build muscle I still have a huge 3x workout shake. Yep, you could buy something like Universal Torrent and take a x dose! Buying the ingredients separately and mixing them yourself is the most cost-efficient way to go. Universal Torrent tastes a whole hell of a lot better though! It seems to me that if you want 2g EPA and 1. According to the label, in a 1 tsp. This is equivalent to one tbsp. Or did I miss something?
I noticed that the article says 2 tbsp, one morning one night, not 3. Thanks for your information packed articles! What are your thoughts on adding AAKG to the training drink?
I have seen numerous proponents supporting AAKG specifically for ectomorphs. Caffeine would be the ultimate supplement for performance enhancement there, making coffee or an energy drink a great choice. If you want to really geek out you could check out this review into arginine, which basically says that regular protein or BCAAs contain everything that arginine offers and more, making arginine a poor supplement when you could use protein instead.
Do you think it would be better as to have other weight gainer supplements during the day to add more calories to my diet?
I think there are much better alternatives when it comes to trying to eat more calories, even if you have a small appetite. Whole grain bread, natural peanut butter and your favourite type of jam. Bonus points for peanut butter and banana sandwich instead. I just bought Dymitize Isolate, but little anything in it. HELP, I relate to what you are saying. I feel up pretty quickly, but breakfast is my best meal of the day. You know what you are talking about, that is why I am reaching out for help in what you say.
As I have to watch for no Pre-Diabetes. I had instance two years ago. Hello, I am ectomorphic and tired of it. I stumbled upon this blog in my quest to gain muscle. With reference to the supplements listed in this blog:. Should I mix the whey protein and dextrose powder before a workout, during a workout, after a workout or all of the above? How should I attempt to consume creatine on a daily basis?
Should I mix it with any liquids I consume? If so, what brands of these supplements do you prefer? All of the above is good. And most of the brands we list you should be able to find at the local GNC. You Aussies seem to kick ass at this, too. Some great transformations going on down there!! Regarding the payment plan, shoot me an email at us bonytobeastly. Saving money, energy, and my body using this post! Takes a bit longer then the banned PH gods, but it is a hell of a lot safer.
Keep up the good work my dude! Glad you like it, man! My problem is that i do not gain in my arms, even though i pay full attention to them and they are still very thin.
I have a few questions and would be really obliged to get a response from you on them: Can i use only creatine? Does it also help in muscle building and getting bigger, apart from providing energy to get those extra reps? If i use creatine, how much quantity is safe and sufficient? When should it be used before or after the workout?
Is the loading phase necessary? Does the ability to lift more and size of muscles reduce if i stop taking it? Is it hard to digest like whey protein? Sushant 5 grams pre and post workout, technically the loading faze is not needed but recommended for ectomorphs.
Creatine is a really good supp for natural lifters you just gotta stay consistent with it to see results. Hey Will, thanks a lot for your reply mate. I already have 6 eggs, protein biscuits, nuts and a very basic protein supplement as i mentioned before along with other protein rich food. So that makes up for about gms of protein daily.
Before workout i have 2 bananas, 2 eggs, 2 protein biscuits and almonds and immediately after workout i have 2 bananas along with the protein supplement mixed with whole milk , 2 protein biscuits, 2 eggs and a high carb meal 2 hours later.
Can i just add 5 grms of creatine to this diet? Hey Sushant — cool questions. First off, congrats on the 10kg! You must be pumped! Check out the creatine section for details about what it does it does a lot beyond helping with reps , and check out the protocol at the end of the article for how to take it.
No need to mix it with anything or get all fancy with it. So, more chin ups, yates bent over rows, cable curls, tricep extensions, close grip pushups, etc. Squats, deads, bench, chins, carries, planks, etc. Hey Shane, thanks a lot for all that information man.
You guys are doing an amazing work with this site, kudos to you for that. We have a lot of gyms here but sadly not many knowledgeable trainers, so there are a lot of us here looking for professional help in trying to understand our body better and gain and this site with people like you are doing a tremendous job.
Thank you for that! You cleared almost all my doubts about creatine and i might be going for it soon after gaining a little more weight. I followed your advice about the arm training and am waiting for some good results. Sean Go on bodybuilding. Buying products at shops is usually a rip off, trust me I worked at one for awhile Jesus would we sell supps for super high prices lol. Good luck with your supplement search brotha. Luckily creatine is often relatively low in price, so you could probably still get a few months supply for a decent price.
It seems like you were only tripling the dose of whey and creatine…. Great site by the way. I just stumbled upon it after getting a gym membership and looking into supplements. Yeah, we take quite a bit of dextrose.
You can still do great with a much smaller dosage! It sounds like it could be pretty dangerous on blood sugar levels…do you have a study reference? I believe the blood needs to occupy the muscle instead of aiding in digestion, but to each their own. Check out some of the studies linked in the dextrose section regarding the effectiveness of the protocol.
When thinking of blood sugar we need to think not so much about the glycemic index and more so about the glycemic load , i.
And your conclusion is correct — it will. And the healthier and more insulin sensitive you are, the better this technique will work. Will this reduce your sensitivity to insulin? As always, though, your health is in your hands, so follow the advice of your physician!
Are you advocating that this concoction is a big secret to adding weight to your muscles? Is this one of the major catalysts to quick weight gain targeted at the muscles? Is there a reputable supplement that contains dextrose, casein and whey or similar equivalents? Tons and tons of them! One I recommend is Universal Torrent , just keep in mind that you may need to adjust your serving size! And after reading many of the other posts about posture and ratios and watching some videos etc… I still wanted to ask you a question.
I lifted all throughout high school and then some and never gained hence finding your awesome site then a gym accident and I stopped going around the age of I turned 23 little over a month ago and have decided to go back to the gym and incorporate it into my lifestyle as I believe yes it does in general lead to a better life and happiness.
I know that you arent a doctor but you seem like a pretty smart guy. I am just curious as to your input on the arm situation in terms of symmetry and alignment and how you think it may develop in comparison to my right arm.
I dont know if that means in length or density or altogether. I also dont know if the growth plate on my humerus has anything to do with the growth of the rest of the bones in that arm like the bones in my forearms, wrists, and hands.
I just figure the more info I give you the better you are able to get an idea. And sometimes I do notice differences when using an olympic bar for say some wrist curls or regular curls the bar will not be straight.
I know there are dumbbells and cables but I dont want to cut out exercise where I have to use both hands on one bar. I am just kind of stumped as to the best route to take with it. Second, everyone has their challenges, limitations and setbacks. As for your shoulder being higher … are you certain that has to do with your injury? Everyone has a higher left shoulder — and I mean everyone. This has to do with asymmetrical organs and innards, and how that affects our breathing.
I would go with your doctors advice on that one, as he presumably knows your situation and the human body far better, and work with a coach or personal trainer while you train. And yes your information does indeed help.
As far as the shoulder sitting higher that could be I just dont know if the growth plate ties into muscle or tendon growth as well, just something I will have to look into.
I am looking into getting a second opinion on it for sure. And also yeah I see what you mean about muscle building helping to keep the shoulder in place because it only popped out once while i was in high school and doing padded football almost everyday with people bigger than I and we also had to lift just about every day.
And now it cant even hold up in a game of sandlot? Definitely a defining moment in wanting to take my fitness life back on the right track. I checked out the creatine, dextrose, whey, and fish oil and will probably be purchasing that and giving the super drink a try at least due to it being amazingly low in price and actually may be even better for me in general considering whats on the rest of the market. I just finished some Intek evolution protein powder that Lou Ferrigno at total nutrition recommended when I went in asking for the equivalent of a product I used to take and saying that was the same thing but this just has more natural vitamins and it tastes good even after I said I dont care about taste just how it affects my body in terms of health and results.
But I am pretty positive he just looked at my size males subconsciously judging other males based on shoulders etc… and figured I was a January resolution monther and just wanted me to buy what he needed to sell. So I would rather buy from people who actually care about what they are telling people to put into their body.
I can at least use your links to throw some kickback your guys way. I would like to get the largest amounts possible from those sites but like I said a little strapped lol. I would love to discuss more and more like how I workout and where the hell you guys go and jump in water with icebergs in it and everything but hopefully I will be able to in the near future. Thanks for all your help and if you have anymore you feel like offering please go right ahead haha. Have a good one. So you rate universal torrent better than optimum serious mass then?
Great read dude, Checking in here from Los Angeles. Honestly, every single thing you described in the video on the product description page has been a feeling or experience that I have gone through personally.
Props to you for speaking the truth. Should be a lot better and more legitimate. Gonna have a sample sent to my email from the product description page. But the program I use Stronglifts is not necessarily tailored specifically to ectomorphs. It works, but I feel if it was more personalized, I could legitimately have a chance to reach my goal of lbs, with a nice body not a fat ass.. Otherwise, great work guys.
Thanks for keeping it real on your site. Hope to hear back from you soon. First off congrats on the gains! I gave the site a look and it looks like classic strength training, which is pretty badass. I quite like it. We place a big emphasis on nutrition, and mastering things from that side as well results, health and feeling great.
We try to make it easy and enjoyable. We can help you track your results, tweak the program to fit your goals and situation, and give you feedback and suggestions as you go through.
Our members are all great guys too — I love it. Training in a slightly different style could give you some sweet results, too, as it gives you a new arena to master. I hope that helps! My blood glucose level has always been normal. But it caused my fasting glucose level to shoot up to Ever since I gave up Serious Mass, my blood glucose level has returned to normal.
Or how could I safely substitute the dextrose? Truth be told this is quite similar to Serious Mass, just a bare bones cheaper alternative with dosages designed for ectomorphs.
Some questions — were you taking the serious mass peri-workout, or as a meal replacement? Were you taking it in a fasted state, i. Can you ditch the dextrose? Those are possibly responsible for even more muscle growth than the protein!
But you can certainly replace them. Bananas, bread, fruit, potatoes, ground up oatmeal as some of our members do … or even milk. A popular bodybuilding trick among the DIY crew is to buy a litre of chocolate milk and have that as their post-workout shake. Thanks bro, for your reply! I will certainly try out the dextrose- substitutes suggested by you.
Could you please suggest a few more subs? Looking forward to gain some lean mean muscle. To answer your question, I used to take Serious Mass as a post work out shake, thrice a week. Play basketball, tennis or any other physically demanding sport and take proper nutritious meals with a balance of protein, carbs, vitamins and minerals. You are at a stage of your life where you will notice a lot of changes in your body, your muscles will naturally get bigger, you will become broader and grow taller.
Play as much as possible, run around a lot, keep your physical activities high and eat well especially meat, eggs, green vegetables, fruits, whole milk. I know Marco trains some high school sports teams in the gym to improve their performance on the field and help keep them injury-free. Weight training, while it has a badass rep, is actually pretty safe compared to sports that are often assumed to be kid-friendly, like soccer.
Out of over participants who had engaged in weightlifting, only 3 reported an injury. Only participants had engaged in rugby … but 50 of them sustained injuries. This matches my personal experience. I dislocated my thumb playing dodgeball hospital, quick recovery , tore my calf muscle running hospital, long recovery and cranked my shoulder being a goof in the gym without proper instruction university health clinic — quick recovery.
Of all of my friends in high school, none had any real weight lifting injuries, but concussions and torn muscles were popping up everywhere on the sports field. Look at all the health problems out of shape people have. Generally in the sports world weight training is seen as a way of improving performance and protect them against injury! Marco coaches a pro football player and an olympic athlete doing exactly that: Regarding supplements though you could always try milk!
Fish oil might be a good bet. I would imagine that would be a solid supplement for you … but this is just a guess! Thx dude, I always thought sups were the way to go because my friend always gets free samples at gnc and he gives them to me and I took c4 for a bit but that did nothing because I stopped.
Could I eat stuff off your diet tho? And I mean if you struggle to eat enough protein you could definitely grab some whey. Nothing too sinister about dextrose or anything either.
I wish I had started younger. If you want to make it easy on your mum, and she shops once a week, just tell her to get a litre of milk for every day of the week.
Maybe some whole grain bread, peanut butter and bananas, so you can make peanut butter and banana sandwiches. I mix it with water, although many recent studies are showing that milk, while it digests slowly, is actually pretty good as a post-workout drink. Lots of DIY guys will either make a drink like ours our down a bunch of chocolate milk! So hey if you want to mix it with milk more power to ya!
If so, how long are you on and off it for? And, is there a noticeable loss in mass and strength gains? Cycling could be good, yep. We often recommend holding off for a few weeks and building muscle sans-creatine to get a better idea of what just food and training will do for bumping the scale up.
The pounds from the fluid uptake will disappear very slowly when you stop taking creatine, sure, but the gains made while on creatine often quite significant! You could do a couple months on and a couple months off. Potato Head in a series of demographically-targeted commercials. In , the company introduced Twister fries, spiral-cut fries with a spicy coating, as part of a promotional push. Part of the product's appeal was they were served in a paper drink cup as opposed to the normal fry carton.
The product was designed as a short-term promotion that would be periodically reintroduced. In , Burger King offered "Shake 'em up Fries", which included a bag of fries and a packet of spices. The customer would add the spices to the fries and then shake the bag until the fries were coated. Beyond French fries, the company has introduced several other side products over the course of its existence.
Onion rings have been part of the menu for the majority of BK history. Originally made from whole, sliced onions, they were reformulated into a formed product made from onion paste in as part of a menu revamp. The same menu added mozzarella sticks with a side of marinara sauce ; the mozzarella sticks have since been relegated to a regional menu item in the United States, but are sold on the national menu in Canada.
One of Smith's significant contributions to the menu was the addition of a breakfast product line as part of the product line expansion. Up until that point, breakfast was not a market Burger King had served. Express product line, which included French toast sticks and mini-muffins. The new product was designed to drive sales in the morning by piquing customer's curiosity with a new taste. The product was tested for several months in BK's original home territory of Miami before a national roll-out.
In the late s, BK co-branded several of its breakfast products with former parent Pillsbury; Pillsbury produced a fresh-baked biscuit product for the chain in and miniature cinnamon rolls called Cini-Minis in As part of the cachet built into the products, Burger King advertises that products are cooked fresh in the restaurant each morning.
With the effects of the lates recession reducing breakfast traffic to the stores, Burger King announced that it was making the first wholesale changes to its breakfast line-up in many years.
Chief Marketing Officer Mike Kappitt said breakfast produced 12 percent of the company's income, but that was only half of what McDonald's made. Part of the expansion was a major advertising campaign that encouraged people to change their minds about skipping breakfast at a time of high unemployment.
Oatmeal has been shown to be a popular addition to breakfast menus industry-wide due to its low cost, ease in preparation and perception as a healthy, whole-grain option. Analysts from industry analytic firm Technomic stated that it was a good move for Burger King to add a winning product to its menu, but that it should have tried to be more creative by adding other, similar products such as grits. In countries with predominantly Islamic populations, such as Saudi Arabia , pork is not served due to Muslim dietary laws.
In Muslim countries, meat is slaughtered using the halal method and labeled as such. Before the company exited the country in ,  many of its locations in Israel were fully kosher. In many international markets, BK offers products or condiments that fit local tastes. For example, in Canada, BK offers poutine gravy and vinegar for its French fries, and peri-peri sauce is available as a sandwich topping in the United Kingdom.
In the United States, BK offers several desserts, including Otis Spunkmeyer chocolate-chip cookies, apple pie slices, Hershey's Sundae pie slices a type of chocolate creme pie , and a rotating pie as part of its dessert menu. In most markets where BK sells ice cream, it also sells a mix-in dessert under various names. Burger King cooks its foods in one of four ways: As noted in its mottos and advertisements, BK cooks its burgers and grilled chicken on an automated grill,  while its other chicken products, fish, sides, and breakfast sausage are deep-fried in vegetable oil.
The Insta-Broiler cooked the burgers in a wire basket between two broilers, allowing the burgers to be cooked on both sides simultaneously.
The machine was capable of cooking over patties per hour, which allowed the company to grow rapidly. When McLamore and Edgarton opened their first Insta-Burger King location in Miami, they revamped the unit into what they called a "flame broiler" — the forerunner of the modern unit used by Burger King today.
When the time came for the company to develop a new broiler, it turned to its equipment manufacturer, Nieco, and St. Louis, Missouri -based Duke Manufacturing. Burger King's goal was to maintain the company's trademark flame broiling method while allowing more product options on a flexible cooking platform. The solutions that Nieco and Duke devised met that goal by using control features during cooking.
The cooking methods employed by the two manufacturing companies vary in their methods; Nieco employed two chains, one that maintained a single speed and cooking temperature, and another that had a flexible speed setting and variable temperature control. Duke's solution utilizes an oven that cooks according to preset parameters for time and temperature, one heterogeneous product batch at a time.
Beyond the flexibility of the new broilers, the new equipment has several features intended to decrease operational costs. A more efficient design of the burners in the Nieco units produces a 30 percent reduction in energy consumption. The units are so fuel-efficient that in many US states, the company and its franchises qualify for energy-efficiency rebates. In multiple incidents in seven counties throughout the state, the Duke units were found to have cracked heat spreaders which resulted in under cooked products.
Additionally, there was foreign material contamination caused by loose insulation resulting from the cracks as well as other issues. Additional training for operators was also ordered. Before any products are sold, the company pre-cooks the ingredients and holds them in a heated holding cabinet. To ensure that product consistency is maintained and to reduce the amount of products discarded as waste, Burger King utilizes a computerized monitoring system created by Integrated Control Corp , or ICC.
The system, called Kitchen Minder, monitors time and temperature in the cabinets and notifies staff and managers when to prepare more food and discard older products. Initially developed from to , the system is designed to work with a holding cabinet system that was developed by Duke. The initial test designs were time-consuming to program because each bay in the holding units had to be programmed manually.
This meant several minutes were required for each product, which added up to several hours to program up to six units with eight bays each. When BK finally deployed the system in ,  the updated units utilized a Palm Pilot to configure the units using a custom program designed to easily configure the units via Infrared or serial port. During periods of high-volume sales, BK will pre-prepare high-demand items such as hamburgers and cheeseburgers; during slower periods all sandwiches are made to order.
The Whopper sandwiches, premium sandwiches, and BK Veggies are all made when ordered. As with all major fast food vendors, BK has a menu that specifically targets children. The company introduced its child-oriented product line in North America during the summer of with an advertising program called the Burger King Kid's Club. The toy is usually a product tie-in with a movie or popular television show.
The entrée and side offerings differ from market to market, as does portion size. In the North American market, BK further divides its children's menu into three segments: The only difference between the first two groups is the prize offering; the toddler will receive an age-appropriate toy. The toys were originally designed by Kentwood, Michigan -based Sassy Inc. The tween offering, introduced in , is called the Big Kids Meal. Further additions to the line included a six-piece serving of the company's Chicken Fries product.
The introduction of the Big Kids Meal was not without controversy. McDonald's challenged Burger King's use of the name in a federal suit that claimed McDonald's had used the name first. To appeal to the adult market, BK offers several sandwiches and other products made with higher-quality ingredients such as whole-breast chicken fillets , Angus beef , and other "premium" ingredients. Through and , the company added other higher-end product such as barbecued ribs, grilled fish, an improved grilled chicken sandwich, kebabs, and an extra-thick burger called the Steakhouse XT.
The "indulgent" products are seen as blurring the lines between the fast-food and casual-dining market segments and, while they draw in newer customers looking for value, the effect may only be temporary. Once the economic instabilities of the lates recession fade, customers may return to such casual chains as Chili's and leave the fast food chains back where they started in terms of customer numbers and profits.
BK targets specific sub-groups within the adult market. Products like the BK Stacker and BK XXL are aimed at late teen to young adult males; health-conscious individuals are offered products such as salads, grilled chicken, and veggie burgers.
The meal was launched with a cross-promotion in conjunction with Nickelodeon's SpongeBob SquarePants. The series of commercials raised the ire of the American Family Association due to perceived nudity concerns. One particular market target that was of importance to the company was identified as the "Superfan".
The superfan was a demographic group that included individuals that are 18 to 49 years old, primarily male, who would visit a fast-food restaurant five times a month and eat fast food 16 times a month. By focusing on this demographic group, the company could increase sales more readily; it was easier to generate more repeat visits by this demographic than it was to coax new customers to switch from other chains.
The company has used advertising featuring its mascot, the Burger King, in tandem with new product rollouts such as its BK Wrapper product to help generate an increased number of visits by this client segment. With the slowing of the global economy due to the financial crisis of , the company experienced a downside of focusing so much on this demographic group. The high unemployment of the recession, coupled with healthier eating habits, drove many customers away from fast food towards the fast-casual segment or forced them to stop eating out.
Analysts have stated that by focusing its marketing and advertising programs on men, BK alienated women and children. Morgan Stanley analyst John Glass stated, "Maybe catering to the super fan was the correct strategy to kick-start the business, but maybe they relied on that for too long To help counter the perceived male bias of its superfan target group, the company expanded the definition in early to cover individuals of both sexes, all ages, and households who frequent fast food within the stated time frame.
Throughout , the company added newer calorie-conscious "Positive Steps" combo meals that were advertised in female-oriented media, as well as a continuing cross-promotional tie-in with the female-oriented Twilight film series.
One of the company's first forays into healthier products was in with introduction of its salad bar. The salad bar met with light to moderate success, but the company's franchise holders complained of high operating costs and a poor return on investment.
They are sold with two toppings and Ken's Foods Ken's Steakhouse brand salad dressing. Internationally, the salads vary in composition and style from market to market. In all markets, salads are one of the items targeted at female and health-conscious consumers. As a response to recent obesity trends in the United States and other nations, Burger King modified its menu and food preparation practices. In addition to offering lower-fat menu item such as salads, the company has updated its nutrition guides to include dietary guidelines and other nutritional data.
One of its reactions to the concerns over trans-fats was to initiate a program in January to phase out added trans-fat in its products, and to switch to pure vegetable oils that are free of hydrogenated fats.
Most, but not all, of the products contain no added trans-fats; some products, such as the beef used in the hamburgers, still contain naturally occurring trans-fats. To address concerns over the increase in childhood obesity in Western nations and accusations of unhealthy offerings for children by groups such as the Center for Science in the Public Interest ,  the company created a nutritional program called "BK Positive Steps" that is aimed at children and their families.
The product line has been expanded to include a boiled mini chicken sandwich for the kid's meals in this region. The company has adapted its menu to accommodate different dietary lifestyles by adding several vegetarian options, including salads, the BK Veggie sandwich, and its deep-fried spicy bean burger that is sold in Burger King's international locations.
Society guidelines do not require their approved products to be vegan, and allow ovo-lacto-vegetarian ingredients. In January , BK began to publish a list of which of their products that contain gluten and added menu options designed to help those afflicted with Celiac disease as part of its "Positive Steps" nutrition program. A company representative stated that it understands that its guests have individual dietary needs, and as part of its "Have It Your Way" promise, Burger King offers menu items for individuals with gluten sensitivity.
The range of products sold usually depends on the time of day. Lunch items such as hamburgers and fries are traditionally not served during breakfast time. However, some BK stores do sell food under their "Burgers for Breakfast" program. Burger King's product packaging has undergone many changes over the years. Unlike McDonald's, the company never used the clamshell style box made of Styrofoam , so when the environmental concerns over Styrofoam came to a head in the late s, the company touted its use of paperboard boxes for its sandwiches.
Each product's packaging included a tongue-in-cheek commentary about the product itself. All of its sandwich wrappers, cartons, tray liners, bags, breakfast platters, chili cups, condiments, and regional product packaging received what was described as "quirky ad copy" specifically targeting the 18—year-old male demographic segment.
Besides the humorous commentary, the company also created sniglet -type names for things that would appear in its products, such as a "ringer" — a single onion ring that had been accidentally included in an order of fries. Starting with the introduction of its BK Chicken Fries product in , BK began adapting some of its product packaging so that it could be placed in an automotive cup holder.
The BK Chicken Fry box, while square in shape, will sit comfortably in the cup holder and its top, when opened, forms a small tray that is designed to hold dipping sauce.
Burger King credits the design of this box with helping to make its Chicken Fries the most popular adult-oriented chicken product in the United States. Union Packaging, a minority-owned, Philadelphia-based paper products company, has supplied much of the packaging for Burger King's North American operations since winning its first contract in Over time, the company reformulates various products in an attempt to boost sales of the product or to improve the taste, appearance, or physical consistency of the product.
Burger King's original fish sandwich, introduced as early as the late s in some markets, was called the Whaler; it was a smaller fish sandwich made with tartar sauce and lettuce served on the small sesame seed roll BK used for their hamburgers. When Burger King introduced its broiled chicken sandwich in , the BK Broiler , it changed the fish sandwich's breading to a panko style, began serving it on an oatmeal-dusted roll that was used for the broiled chicken sandwich, and renamed the product the Ocean Catch sandwich.
One of the company's larger product reformulations came in March The new formulation was described by the company as being " more broadly appealing " to the palate of its customers according to statement released by the company.
Nation's Restaurant News analyst John Barone stated that the change may also be due to an industry wide move to chicken-based product as a result of raising commodity prices, forcing restaurants to turn towards chicken-based offerings due to the elevated pork and beef prices occurring during the previous year.
He added that chicken breast costs have been down or flat during the same period, making it a more appealing choice to companies. The new product push was accompanied with a product tie-in with the movie Hop aimed at the youth market, an adult-oriented advertising campaign pushing convenience and product customization and a nationwide coupon mailing in the United States. Online advertising was emphasized with the release a Facebook gaming application it called the "Tender 8".
To generate additional sales, BK will occasionally introduce limited time offers LTO that are versions of its core products or new products intended for either long- or short-term sales.
Many of these LTO products focus on core menu products such as the Whopper, which has featured variations such as the Texas Double Whopper with added jalapeños , bacon, and pepperjack cheese.
Other LTOs include all-new sandwiches like the Chick'n Crisp sandwich now a permanent item in many regions and test products such as the company's Great American Burger, which was an attempt at a premium sandwich in It was made with a Whopper patty and several new ingredients, including a bakery-style bun; peppered bacon; whole-leaf, as opposed to shredded, lettuce; seasoned mustard; and a special sauce.
The burger was served with American cheese, mayonnaise, tomato, and onions. It was designed to be cooked on a forerunner of the current batch broiler. Other LTO products sought to expand existing product lines with new base ingredients. The company's offering, a Meatloaf Specialty Sandwich , was introduced as part of a push into limited table service. Steak sandwiches were made from steak fillets or later, restructured beef. Other offerings were a ham and cheese sandwich with mayonnaise, lettuce, and tomato, and a veal parmigiana sandwich.
The company is not above following trends within the fast food and fast casual industry; two of examples of this can be seen in some of its former products. The introduction of BK Burger Shots , Burger King's version of sliders , was part of a wider trend in the restaurant industry for this type of sandwich. The variation sold in the UK and Ireland is called the Angus 6 Pack; it is six small burgers that are attached together. In , Burger King began licensing its logo and items to outside companies for non-Burger King products.
A licensed products company, Broad Street Licensing Group, and its manufacturing partner, the Inventure Group, introduced the first products in the fall of that year: Inventure added a third flavor, onion rings, in Industry pundits have criticized the company for this scheme, with Rob Frankel, author of the book The Revenge of Brand X , stating "just because you can do something does not mean you should.
The licensing deals have proven successful. Broad Street has expanded the product line to seventeen countries across the globe while increasing selection to more than a half dozen products designed to mimic the flavors of some of Burger King's core menu products.
The success of the product line and licensing deals garnered the companies an award for "Brand Extension of the Year" from License! ConAgra Foods entered into a licensing agreement with Burger King in for a new line of microwavable French fry products. The new products are King Krinkz, which are seasoned crinkle-cut fries; King Kolossalz, an extra-large package of fries; and King Wedgez, seasoned potato wedges.
The products were slated to be released in September The packaging is designed to resemble BK's FryPod fry container. Burger King has introduced several new products that performed well in testing, but did not catch on with the public.
The failure of the BK Baguette line of sandwiches is an example a product that did not meet corporate expectations; another earlier failure was the Bull's-eye Barbecue Burger. The sandwich consisted of two side-by-side hamburger patties, American cheese, and bacon, with Bull's-eye Barbecue brand barbecue sauce.
Later it was sold as a traditional-style double cheeseburger. In , during its time under the ownership of Britain-based Grand Metropolitan, Burger King experimented with table service. Customers were given complimentary popcorn to eat while waiting for their meal. To coincide with the offering, a series of meals called the Dinner baskets were introduced. The dinner came with two sides, including a choice of a side salad, cole slaw , French fries, or baked potato.
Lasting approximately a year, the sit-down restaurant concept was abandoned in in favor of the original quick-service formula. Another failed product, this time under Grand Metropolitan's successor Diageo, was the BK Back Porch Grillers line of burgers that featured a spiced and flavored patty served on a bakery-style roll.
There were two varieties: The Regular served with mayonnaise, whole leaf iceberg lettuce, tomato and grilled onions, and the Bacon Cheddar, with bacon and smoked cheddar cheese. The Griller patty was flavored so that it had a taste similar to a hamburger that had been grilled over a charcoal-fired grill.
These larger, adult-oriented sandwiches were made with fried and grilled chicken or a Whopper patty and a variety of toppings and served on a Kaiser roll. Toppings included a mango lime sauce, avocado , aioli , a Cajun spiced sauce, and relish. Originally successful, the sandwiches piqued the interest of Burger King's corporate offices and were being considered for a potential global rollout.
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